Northrange · Climate · Carbon markets · 2024

A Series-A campaign that put climate carbon on the map

A launch campaign that ran a brand, site, OOH wrap, podcast and PR push around one inevitable moment.

Shipped

Engagement

11 weeks

Edinburgh / London

Halftone × Northrange

Vol.05

BrandLaunchEditorial

$22M

Series A closed

2.4M

launch impressions

tier-1 press placements

qualified buyer calls

Contents

01 Brief
02 Approach
03 Outcome

01 · Brief

The brief

Northrange was launching a marketplace for high-integrity carbon removal. Their problem: a market full of greenwashing meant nobody trusted the category, including their buyers.

02 · Approach

How we worked

We rebuilt the brand around radical transparency — a public methodology, a real masthead, and a 90-second launch film shot in three removal sites across Iceland, Scotland and Kenya. OOH in the City. Podcast launching the same day.

03 · Outcome

What landed

Launch generated 2.4M impressions in 14 days, 31 tier-1 press placements, and 47 qualified buyer calls. Series A closed three weeks later at $22M led by a top-quartile climate fund.

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