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SELECTED WORK

Engagements built to earn their keep.

A small, opinionated selection from the past 24 months. Most of these are still in production, still earning their place. Each one was designed for a specific outcome — and measured against it.

Case studies
24
Window
2022 – 2026
Total uplift
£2.4Bn
Average tenure
36 months
6 of 24 visible
L
AI · DevTools2025 · Shipped
Lumen.ai
Launching the operating layer for autonomous engineering

A 9-week sprint from positioning to live: brand, product site, paid system and a launch film that landed on the front page of HN.

BrandWeb & productPerformanceLaunch
$14M
follow-on Series A
2.4M
launch impressions
47k
waitlist signups
0.98
Web Vitals
Read case study
01 / 06
S
Fintech · Wealth2025 · Live
Sable & Co.
Rebuilding a 110-year-old wealth manager for the next decade

A complete brand and product-surface rebuild for one of London's oldest private banks, built around a single token system.

BrandWeb & productAtlas
+62%
qualified enquiry rate
−38%
time to publish
11
products on one system
3.4s
avg session
Read case study
02 / 06
M
Fintech · SMB banking2024 · Live
Meridian Bank
Performance overhaul for a digital-first SMB bank

A measurement spine, channel rebuild and lifecycle programme that pulled CAC in by a third and pushed LTV up by 42%.

PerformanceLifecycleEditorial
−34%
blended CAC
+42%
LTV (12-month cohort)
+312%
paid efficiency
5/wk
experiments shipping
Read case study
03 / 06
K
Hardware · Robotics2024 · Live
Kiln Studio
An editorial engine for a robotics studio with a story problem

A quarterly journal, a podcast, a film series and a distribution system that turned an under-told company into a hiring magnet.

EditorialContentBrand
4.6×
organic traffic in 12 months
12k
podcast subscribers
317
qualified applicants
21
press placements
Read case study
04 / 06
N
Climate · Carbon markets2024 · Shipped
Northrange
A Series-A campaign that put climate carbon on the map

A launch campaign that ran a brand, site, OOH wrap, podcast and PR push around one inevitable moment.

BrandLaunchEditorial
$22M
Series A closed
2.4M
launch impressions
31
tier-1 press placements
47
qualified buyer calls
Read case study
05 / 06
W
Retail · Specialty2023 · Live
Westmark
Repositioning a 40-year-old retailer as a specialty cult brand

Brand, identity, store design and content for a London retailer that needed to shed its dated category for the next 40 years.

BrandWeb & productContent
+58%
DTC revenue
+126%
Instagram followers
9
stores rebranded
2.1×
AOV
Read case study
06 / 06
3 of 5 Q3 slots remaining

Got a brief? We can read it tomorrow.

Most engagements start with a 30-minute call and a one-page response by the end of the week. Send us a deck, a doc, a Loom, or a sentence — we’ll tell you whether we can help and who else might.

Reply within
24h
First call
Within a week
Min engagement
£40k
Locations
London / Remote