Editorial as a hiring pipeline

Kiln makes great robots. They had a hiring problem. We didn’t fix it with a careers page — we fixed it with a quarterly journal.

The journal isn’t a marketing piece. It’s a real publication, with real editors, real photography, and a real point of view. Twelve months in, 317 qualified engineering applicants cited it as how they found the company. Editorial is the most underused hiring funnel in B2B.